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The Strictly Spanish Blog


The Cost of Free: Google Translate and Its Impact on Your Image

3/15/2017 by Sara Leonhartsberger

Intuitive, instant, and –most favorably—free, Google Translate allures many businesses to use the digital tool instead of human translators; on the surface, it appears logical to implement a seemingly omniscient tool to avoid another expense. However, like most “free” offers one encounters, Google Translate contains hidden costs that may harm a business’s credibility, privacy, and target audience.

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