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The Strictly Spanish Blog


Cultural Awareness: A Factor Human Translators Consider

9/25/2017 by Sara Leonhartsberger

As discussed in previous articles, machine translations have recently been considered as a viable replacement for human translators, being able to translate documents word-for-word. However, human translators bring to translation irreplaceable elements, such as careful editing or particular language choice. Informing language choice is the notion of cultural awareness, the ability to understand or research a culture’s associations with words to better convey a message to that culture. While machine translations often take a literal approach to translation, word-for-word, human translators often engage in the practice of “transcreation”, the act of generating the closest meaning while acknowledging the cultural mindset surrounding that particular word choice.

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